Branding

Your brand is not just a logo. It tells your customer who you are, what you do, and what your values are. It tells your story. The Glue will help you identify and build something that people care about.

The Glue created a new identity and brand for LA Animal Services that highlights the city and animals under their care.

For LA Metro The Glue created a podcast and its identity called Off Peak, telling the secret stories and hidden history of transportation in Los Angeles.

The City of LA Department of Transportation asked The Glue to design a set of sub brands for their active transportation projects and safe streets corridors that reflects the audience and community.


We played a key role in crafting the brand identity for a new Denver-based company specializing in launching innovative coffee brands.


Some Explorations.

We reimagined a brand and ticker symbol for pioneering Crypto brand OMGX.

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Mapping