City of West Hollywood
Creating a bespoke asset library for street improvements
The City of West Hollywood asked The Glue to develop a campaign and assets to help West Hollywood envision a safer and more inclusive Fountain Avenue.
We created a West Hollywood World full of original illustrated assets that could be reused across platforms.
We created a diverse set of representative characters.
We illustrated the iconic buildings of Fountain Avenue creating a specific sense of place.
We made sure to include all the things that make a street a street.
And of course, we made it MOVE!
